Advertising Photography - Technique, Art and Marketing

 

The question of the essence of photography has always fascinated many intellectuals, including writers, philosophers, and professionals in the field of art. Whether or not photography is a work of art is not a question that needs to be answered as if it were a truth to be revealed; According to the professional photographer in Auckland NZ, photography was born as a technical discipline and, however, in many cases, the mere technicality of the starting point (which is anything but simple) can be transformed – as if by magic – into a real work of art.

 

 

Advertising photography: between technique, art and marketing

The contemporary applications of photographic techniques are numerous and – in many respects – always different from each other. Yet, in any case, the photographic technique can be put at the service of production & commerce to convey a message. It is how advertising photography was born.

In essence, it is the creation of a perfect combination of photography and advertising, aimed at conveying a verbal message through the use of images. In common sense, there is a tendency to confuse graphics with advertising photography; yet, for a professional, these are completely different things, as an aesthetically attractive graphic cannot in any way compensate for or be compared to an aesthetically beautiful photograph, made through technical applications, but perfected starting from a visual perception that only the professional photographer possesses on a par with the painter who paints on canvas. It means according to top Website photographers, that when we talk about advertising photography, we are not limited to the production of the mere image of an object that a company produces; The advertising photographer is not only the one who represents an object with his camera. It's not simply a matter of putting a product in front of you and making a faithful copy of it through the machine; Rather, it is a matter of creating an advertising communication, through which the photographer creates an image about the message he intends to communicate with the advertising of an object. 

Applications of Advertising Photography

There are several areas of application for advertising photography. Here are some of them:

• Still-life. Advertising photography of objects
• Food. Food Photography
• Industrial photography. Photography of architectural structures, buildings, companies, offices and palaces
• Advertising. It is the creation of an image designed in total synergy with the advertising message that the company intends to convey through the sponsorship of the object. In this case, the image – similarly to the message – is aimed at capturing the viewer's attention & therefore enticing the potential consumer to buy.

The advertising photographer is first & foremost true creator of the advertising message that – only later – is concretized in the technical shot of the camera. The advertising photographer like the expert Northshore photographer, at that point, must be able to make the most of the product, highlighting its strengths and possibly hiding imperfections like a professional make-up artist who does not distort the face and personality of the woman in front of him but tends to enhance the elements of grace that each woman brings with her.