For in-house agencies, meeting deadlines is one of the biggest challenges. In an EKCS survey conducted in November 2021 over half (51%) of respondents sighted deadlines as their number one challenge. The Modern Challenges of an IHA survey also revealed that the same number of IHAs couldn’t find the time to be creative.

It is hardly surprising that 85% of IHAs outsource to external providers, according to the In-House Agency Forum (IHAF). It is evident that adopting and successfully deploying an offshore partnership is high on the agenda for businesses creating and producing omni channel campaigns at scale.

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